I founded danisik.tech as a development shop for commercial real estate teams across the United States. Cold outreach brought in paying consulting clients, for whom I built custom AI solutions. Alongside the client work, I was deliberately looking for recurring pain points that could support an AI-powered B2B SaaS product.
Customer discovery through paid work
I sent roughly 20,000 cold emails and booked hundreds of calls. Paid client engagements let me understand the actual inputs, tools, and deliverables behind a brokerage's work, beyond what a discovery call alone could reveal.
What came out of it
Offering memorandum production kept coming up as a recurring pain point. I used that insight to build memo.estate, the MVP that became Zapcre. The dev shop was both a services business and a deliberate path to an AI-powered B2B SaaS product.